The new hotspot in Amsterdam
A’DAM tower
A’DAM Toren is the new name for ‘Toren Overhoeks’. The tower was designed by the architect Arthur Staal as a commission by Royal Dutch Shell. In fact, the tower is also affectionately known as the ‘Shelltoren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009.
A’DAM is proud of its roots – as it boldly claims the well-known abbreviation of Amsterdam. The brand name A’DAM also stands for ‘Amsterdam Dance and Music’, which reflects the business of the owners and main tenants: ID&T, AIR Events and MassiveMusic.
Staal designed the office tower at 45° to the IJ waterfront. This diagonal position (‘overhoeks’ in Dutch) gave the building its first name – and, in fact, informs much of A’DAM’s edgy, innovative and surprising personality.
At this moment, A’DAM’s renovation that will transform it into an iconic multifunctional tower is almost complete.
It will be home to a mix of offices, cafés, restaurants, a hotel, an observation point and a revolving restaurant.
Vision of the A’DAM Tower
A’DAM is the textbook example of ‘the new redevelopment’ with the four partners not only investing in the tower, but also being closely involved as tenants/users once it’s finished. As future owners of the building, they see their role not simply as property developers but creative place-makers.
The iconic tower that many Amsterdammers immediately recognise as part of their city will be given back to them. It will be a catalyst for the regeneration of the Overhoeks area – and, once again, Amsterdam North will become a definitive part of the city. Not long ago, the New York Times called the region the “red-hot art neighbourhood” and Amsterdam’s new creative centre.
It will open in May 2016 and it’s going to be a new hotspot in Amsterdam.
More information can be found on their website.
